Here are some tips to ensure you do just that: If you want your video to register with your followers and the LinkedIn community at large, take strides to immediately capture their attention. An average LinkedIn user's feed can be a waterfall of compulsively ignorable videos, images, and posts. Social media users are constantly inundated with content. Craft your videos to capture and retain your viewers' attention. Once you have a picture of what you want out of your video, take strides to make it stand out. No matter what your ultimate goal might be, take time to research what kind of content is best equipped to support it. If you're interested in generating conversions, try creating quick product demos, previewing content like webinars, or offering information on upcoming events. If you're looking to spread awareness or facilitate consideration, consider positioning yourself as a thought leader, sharing stories of customer success, projecting a more cohesive brand identity, or telling brand stories. Image Source: LinkedIn Plan your content around your objective Call-to-action (CTA): Choose from available CTAs. , copy your results and replace the original query string in the URL. If your URL generates an error, copy everything after the question mark into the URL and paste it into a URL encoder like this one: Even if unsafe characters are accepted, they may not be supported in all browsers. Some special characters (for example: # % and others) cause errors when they're included in the query string at the end of the URL. If you add URL parameters for third-party tracking, do not use quotation mark characters within the parameter settings to avoid technical errors with reaching your destination URL. Use up to 2,000 characters for the destination link. Destination URL: All URLs must have the or prefix. Video headline: Use up to 70 characters to avoid truncation on most devices (200 max characters).ġ4. Tip: the aspect ratio and resolution of the video thumbnail and video should matchġ3.Note: Vertical aspect ratio videos will only be served to mobile devices that support a vertical video player, specifically app versions higher than Android 0.406.59 or iOS 9.14.268.ġ1. Frame rate: Less than 30 FPS (frames per second)Ĩ. Length: Three seconds to 30 minutes (Tip: most successful video ads are less than 15 seconds long)Ħ. Introductory text (optional): Use up to 600 characters for your intro text.ģ. Name this ad (optional): Use up to 255 characters to name your video ad.Ģ. Here is some insight about LinkedIn video specs and best practices. That's why understanding how to format and craft them can wind up being central to your overall content marketing strategy. LinkedIn videos can reach prospects, current customers, executives, decision-makers, and followers interested in your company. Couple that figure with the fact that roughly 88% of video marketers report that video marketing offers a positive ROI, and you'll find that a solid LinkedIn video strategy is a sound investment.
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